Category Archives: Blog

CRANK UP YOUR BRAND MARKETING WITH THESE 3 SKILLS

Branding yourself is much more than having a cool logo and a catchy tagline. In today's noisy digital world you are competing for attention.

But just like in the real world, you're not just looking for the next pick-up line. You need to be attentive of the signals that the marketplace is throwing at you.

Here are 3 skills that will put your digital marketing into another orbit so that you can actually identify with your audience and build long-term relationships.

 

LEARN TO COMMUNICATE EFFECTIVELY WITH PEOPLE

effective.copywriting

While there are many seasoned copywriters in our space right now, for 4 years I was exposed to some of the most talented creative copy at the time by working at a marketing agency in Manhattan.

Master your copywriting. Seduce your customers to buy with persuasive words that speak into their most innate need to avoid pain. Speaking to your audience through headlines, tweets, content marketing strategy, calls to action, email subjects lines with the language that matters to them will give you an edge.

Your offers will be better received when you lead with value-rich content that addresses the specific challenges of your audience.

People are cautious about who they follow because of all the fluff and hype in our space so don't be afraid of showing emotion or being vulnerable and asking for advice.

Think of a farmer mentality, instead a hunter mentality

bert.bledsoe.ltd8

This is my friend Bert Bledsoe, He is a farmer in real life. Online and offline!

Nurture and cultivate your audience, your job is NOT to “search and destroy” your “leads”.

You wouldn't tell a girl you love her on the first date.

Don't be that guy..

Understand the psychology of human behavior and stimulate what triggers people to make a purchase decision. People, you and I make decisions based on emotions, not logic.

Think about that for a second..

FREE copywriting training at the bottom on the RESOURCES section!

 SOCIAL LISTENING

prospecting

Basically every type of interaction you have with your audience you better be gathering feedback and data. It's social listening, you have to be keen to your audience ever-changing needs and pivot accordingly,

If you don't someone else will. That simple.

Anticipate your audience's main concerns, destroy their limitations and paint the bigger picture. Understand their hurdles and show them how to overcome them.

Hijack your prospect's mind by addressing their questions and objections before they even formulate and believe their own excuses.

Redirect their thought patterns in a positive manner by painting them the bigger picture of what THEY want and what can be made possible with your product or offer.

The cost objection is always in your prospect's mind. Whether you are using video or a written sales letter, or if you're doing a presentation it's your job to be adding value during the proposition of your product or service.

Stack it up so high that in the mind of the prospect they'll see the price so low compared to all the value and bonuses that you are offering if they take action right now.

 

STORYTELLING

danny monzon

Know who you are talking to. I like to get on LinkedIn to see if I can find my prospect and his/her profile. Know your prospect better than your product.

What similarities do I have with this individual aside from the fact that we agreed to meet upon a certain common outcome?

What dissimilarities do I bring to the table that can be of added value to this team? What's the angle?

One of the best ways to tap into the subconscious mind of people is by telling stories. Whether it's your own story or borrowing someone else's story but make sure it's genuine.

Speak in metaphors.

Know who your target audience is. Who is in front of you? What type of language is appropriate. Storytelling is key.

Know what your audience is searching for. Enter the conversation that is already happening in their mind.

Are you still with me?

Know what you are offering in order to solve their needs. Find their pain, twist the knife and offer the cure (benefit), not the drug (product).

That was a metaphor, did you catch that?

Know who your competitors are and how you stand out from the rest. What's your story?

As you, my intuitive reader might already have figured out, these 3 skills are 3 circles that overlap each other, have their own uniqueness, but are inseparable.

RESOURCES

Copywriting Mastery – Master the art of seductive, persuasive, hypnotic copywriting.

Keyword Suggest Tool – Social listening tool.

Growth Hacking Tool For Content Marketing – Use the Questions Only feature to find what people are searching for within a certain combination of keywords.

Headline Analyzer Tool – Analyzes the emotional impact of your headlines.

Happy marketing!

 

FACEBOOK MESSENGER MARKETING FOR BRANDS

When Facebook Messenger was first released we thought about it as an unnecessary, pesky little app that invaded our privacy and many people didn't even bother downloading it.

Today, with over 1.2 billion monthly active users worldwide, that number is going to nearly double by 2019, according to Statista.

Now, this isn't the latest marketing gimmick of the month. Facebook's newest functionality is changing the way you can market your business.

WHAT IS MESSENGER MARKETING?

fb messenger mktng

Imagine being able to automatically subscribe your Facebook contacts on Messenger without having them fill out a form.

To really understand what Facebook Messenger Marketing truly is, think about as three components which you are likely to be already implementing on different platforms.

Let me explain.

MARKETING – Educate, Inform, Entertain, Build Value.

You're already doing this on Facebook. With Messenger, you can do all of this within the Messenger app environment.

SALES – Engage. Qualify. Close. Up-sell.

If you are an internet marketer, you are likely to be using opt-in forms, landing pages and VSL's.

CUSTOMER SERVICE – Post sale. Reputation Management.

Currently, you are probably using autoresponders and email sequences to continue to engage with your audience. Most of the functions of an autoresponder are now being automated with Messenger chat bots but you gotta set it up the right way.

Video tutorials included as you scroll down.

So, in recap: Messenger Marketing can shorten the lead to sale process, and I think this is genius!

MarketingGenius

WHY IS THIS THE NEXT GREAT MARKETING MEDIUM?

Messenger is an amazing tool for brands to communicate with their customers. Here's why:

Email open rate has been on a steady decline. Even spammers are not getting the return they're used to. All while FB Messenger users are on the rise.

Statistic: Marketing e-mail open and click rates in the United States in 2016, by degree of personalization | Statista

I don't mean to bore you with graphs but numbers tell a story.

Emails aren't being opened!

Statistic: E-mail usage growth in the United States from 2013 to 2019 (in millions) | Statista

According to Sensor Tower, worldwide iOS and Android downloads of Facebook Messenger grew 5.66% from 145.3 million in Q1 2016 to 153.5M in Q1 2017.

This is current, fresh out of the oven data right here!

OK, last graph, I promise..

Statistic: Share of global Facebook Messenger users who purchased a product via mobile last month as of 3rd quarter 2016, by age group | Statista

If you're still reading this, you're a data driven marketer. Way to go!

In essence, your messages are being delivered within the Messenger environment where friends and family conversations take place, giving the end user a more intimate, cozy feel between them and your brand.

Arguably, the best form of communication is (was) face to face.

Think again..

socialignoring

Looks familiar? Yeah..

WHAT MESSENGER MARKETING CAN DO FOR YOU?

Similar to growing an email list, now you can grow a list of Messenger subscribers. With a single click and without filling out any forms people can now be subscribed to your messaging sequence.

FACEBOOK ADS INTEGRATION – Facebook has added Messenger as a traffic destination within your ads in the form of a call to action button that leads traffic right into Messenger. Pretty neat!

AUTOMATION – Automate some of your communications with bots in a way that enhances the user experience. You can have bots set up to ask a question, send a file, tag a contact, subscribe them to a messaging sequence and more!

WEBSITE OVERLAYS – Widgets that you can embed on your website or blog. I really dig this feature! You can use a simple headline or a fully customized opt-in form and landing pages with images, call to action buttons, etc.

SEGMENTATION – Need I say more? You can also broadcast specific messages to a specific segment within your Messenger audience by using tags, gender, location and other custom fields.

You can have a pre-sale conversation with your leads and take that conversation even further with existing customers after the purchase decision.

Furthermore, if you're a social media marketing manager and you help brands grow and engage their audience online, now you have another weapon on your arsenal. If you have an agency handling multiple accounts, you can designate people in your team to handle communications between the brand and its followers.

CHAT BOTS – ManyChat

https://manychat.com/ Free and Pro version.

Sooo, whether you're a person interested in engaging your audience or a social media ninja managing multiple accounts, now you have another way to serve your audience and your clients.

Happy marketing!

DannyMonzonSig

 

 

 

 

WALLET SHARE – MORE PROFITS IN LESS TIME WITH LESS PEOPLE

The formula seems fairly simple to follow: More customers, more sales, more profits.

But what if I told you that you can actually increase your bottom line with fewer customers?

Let me explain.

The potential for a customer isn’t just that one time purchase. What I see is unlimited earning potential by strategically developing and up-serving my existing customer so that he or she gladly is willing to spend more money with me and is more likely to continue reordering my products.

It's called Wallet Share.

walletshare

The marketing term referring to the amount of the customers’ total spending that a business captures by selling its products and services. Make them so happy that they wanna buy more!

You've heard of marketshare, mindshare, now get real familiar with wallet share.

Here's the process:

  1. EXPOSE – Sell them something of value at a small cost. Get them in the door.
  2. INVOLVE – Invite them to be part of a community.
  3. UPGRADE – Additional products and services that could be of value to your customer.

Let's dive into each of these three steps a little further.

EXPOSE

grow your audience

It's your opportunity to make a great first impression and show off your stuff. It's your time to shine baby!

You now have a prospect who has raised his hand interested in what you have to offer and now you must deliver. This should be in the form of a very good quality product at a no-brainer price. Maybe even a free offering or a sample, but it has to be top-notch.

INVOLVE

tribe

Add value to your new customer's experience by inviting them to join a community. It is a primal instinct that people long to be part of something bigger than themselves. Invite them to watch testimonials, to join a Facebook group or subscribe to your YouTube channel or your newsletter.

Keep dripping new content in front of this new member of your tribe. Stay in touch with them, run contests, take polls, engage with your audience on multiple platforms without always trying to “sell them”.

UPGRADEupserve your audience

 

But wait, there's more..

Ever heard of the “up-sell”?

I like better to up-serve. Nobody likes to be sold.  So this one requires tact. It requires knowing your audience so well that you absolutely understand their needs even before they do and they see your products as must-haves.

This is where your customer is debating whether he or she would make a more significant transaction with you based on their previous sets of experiences in the first two steps.

The value provided by your offers NEEDS to exceed the price tag attached to it. Once you effectively illustrate the value vs. price ratio and your offers solves your customer's needs, the up-sell is imminent.

If you want more profits in less time with less people you have to always be developing that customer. It's the science of making your customer feel happy by spending more.

It costs way more money, more effort and more energy to acquire a new customer than it takes for an existing customer to spend more money with you if you get this right.

 

MLSP Header

MLSP IS A SYSTEM TO HELP YOU INCREASE WALLET SHARE

Here's what I mean.

MyLeadSystem Pro is an internet marketing academy. By having access to this system now you can up-serve your existing audience. You now have a broader market and you have the latest tools for people building teams in different companies who are ready to take their game online like a pro.

For the past three years I have been a member of this community and by using some simple techniques online I've been able to generate targeted leads and affiliate commissions.

I meet more and more people flocking to MLSP, not to leave their current company, but to add value to their teams and to increase wallet share from an audience that extends beyond their downline.

It's worked for thousands of us. I'm not sure what it can do for you, but if you are also looking to increase the value that you provide to the marketplace, check out these links and take a 10 day test drive.

jimrohn

Our goal is to develop our customers to increase their wallet share. All we need to do is sell a small group of people everything they need that you can offer.

Ask yourself, what else do I have that can be of service to my clientele?

How can I better serve people?

DM

HOW TO USE FACEBOOK MARKETING TO GROW YOUR AUDIENCE

Let me share a story with you.

Once upon a time, when I first started marketing some tangible products online, I saw Facebook as a free platform where to share how good my products were and how they were better than any other nutrition brand out there.

I thought that by buying a banner ad on a local news website and by continuously publishing my link on Facebook, my phone was gonna ring off the hook with people interested in getting fit and earning money while doing so.

MarketingMistakes

I had links up like: “Join my team now!” Or “Ditch the diet!”. Whatever bs I used to think would get people interested in what I was selling.

Several thousand dollars later and after a few people unfriended me, I learned that spamming my Facebook feed with this non-sense marketing was not working.

FACEBOOK FRIENDLY MARKETING

 

People go to Facebook to connect, to share and to be entertained. Not to be convinced on how my protein shake had less grams of sugar than the other.

If that's what you're looking for, go watch late night infomercials.

Let's face it, Facebook isn't Burger King where you have it your way. Facebook is the king of social, therefore thou shall abide by the king's rules.

Yes! Facebook has rules and It's against the Facebook Terms to use your personal account to represent something other than yourself. You can permanently lose access to your account if you don't convert it to a Fan Page.

Facebook is king

WHAT CAN FACEBOOK FAN PAGES DO FOR YOUR BUSINESS?

 

Let's begin by mentioning that Facebook is the largest collection of behavioral data in history. It knows more about us than the IRS.

Now, for some people that's scary. For us marketers, that is genius!

If you have heard me speaking about branding, you know that one of the things I teach is to how properly identify your target audience. Once you effectively accomplish that (and I can help you do that), we can then put to use all those handy tools inside your Ads Manager account that are available to you only with your Facebook Fan Page.

target audience

Once you get your ad creatives lined up and your target audience dialed in, we can then place your ad in front of eyeballs who are likely to identify with your message, interact with your ad and actually buy your stuff.

The ability to finally being able to pin-point your target audience by location, gender, language, habits, likes, behavior, preferences, etc and therefore have a slice of that audience see your content is by far the most powerful and cost-effective tool we as marketers have at the palm of our hands, literally.

Now instead of wasting time by posting something and checking your Facebook every 10 minutes to see who liked it, you can let Facebook do the work and help you drive targeted traffic to your offers, grow your list of prospects, retarget your online visitors, convert more sales, re-engage existing customers and ultimately give birth to raving brand ambassadors.

GET FACEBOOK MOBILE LEADS
GET FACEBOOK MOBILE LEADS

GOT LEADS? Proven Formula to Grow YOUR Business FAST with Low Cost Leads Using FaceBook MOBILE Lead Generation Ads

THERE ARE 4 WAYS TO ADVERTISE ON FACEBOOK

 

  1. From your Facebook Fan Page's Boost option.  Limited targeting options.
  2. From your Ads Manager account. Intermediate reach options.
  3. From the Power Editor.  For advanced marketers. Must use Chrome, the browser of choice for internet marketing. Specific tools for retargeting like pixel trackers are only available with Chrome.
  4. Outsource it. Leave it to the pros.

IT WON'T BREAK THE BANK

 

You can start marketing like a pro and you don't have to have the marketing budget of a Fortune 500 company! A successful Facebook marketing campaign can start as low as $5-$10 per day.

After a week or two you and your marketing team should know if you have your target audience and ad dialed in.

When you have the conversions at a point where you feel like investing $10/day is child's play, scale it up!

Whether its an engagement campaign, a lead generation campaign, or an app download campaign, you will be able to see and analyze valuable metrics inside your Ads Manager and Power Editor interface.

marketing budget

 DISCLAIMER

 

Facebook marketing is an essential piece of your digital marketing puzzle. While it offers unparalleled tools, I firmly believe that no technology is going to replace the human to human experience. Brands today have to humanize themselves and the Facebook environment is made for that. Engage your audience and listen to what the overall sentiment of your followers is toward your brand.

RESOURCES

 

Here are a few resources that can help understand the 800+ words that I just typed in more detail.

Social Media Insanity – FREE Facebook marketing course with 21 page PDF companion.

Facebook Advertising Pro – If you're looking to build a brand and your business through the Facebook monster, you have found your coach.

fb.com/business/resources – Facebook for business support.

Happy marketing!

 

BRAND DEV – THE ONE THING WE CAN’T HELP YOU WITH

Hey, what's going on guys, Danny here!

I hope you're having a great day so far. I wanted to transcribe the content of a video I recently shared around the topic of brand development.

You see, I speak to a lot of people on a weekly basis, entrepreneurs, home business owners, people who want to launch a startup or a product, people who want to share an network marketing opportunity, solo-preneurs like Real Estate professionals, fitness professionals, personal trainers or recording artists.

digitalpuzzlePeople looking to invest in hiring someone to help them build a brand online. Whether it is through logo creation, or by building a website, SEO or Facebook ad campaigns, virtual sales funnels, animations, aerial shots. You know, with the drones?

I firmly believe that each one of these pieces are essential to effectively building a brand online. You need to stand out from the digital noise, you need to stand out from your competitors, right?

But even with all the value and all the expertise that myself and my network of marketing experts bring to the table, none of us can help you with this one thing.

ethics

And that is business ethic.

Business ethic is everything when it comes to building your brand whether it's online or offline. I mean you cannot take that away. It's what holds everything together.

We can provide the most kick-ass logo or animations or the highest converting opt-in pages, but if you are not conducting your business with ethic on an everyday basis, if you're not applying social listening to be able to be in tune with consumer behavior you won't be able to hear what your audience is saying about your brand,

FREE TWITTER TRAINING
FREE TWITTER TRAINING

FREE TUTORIAL:  Simple 2-Step Proven Process to Get 4-Million People Seeing Your Tweets Each Month on Autopilot!

You see, we are moving at the speed of trust, so when you're treating a prospect unfairly, when you're not following up with your prospects who have raised their hand to say, hey! I'm interested in what you're serving, what are you doing ?

When you're not following up on time, when you're treating someone different because he or she speaks a different language or believes in another faith,  or perhaps has a bumper sticker on his or her car supporting a candidate that you don't like.

For instance. When you cancel on somebody your trust level doesn't improve, doest it?

badrep

So now you have to make up for that mistake.

Even with paying clients. How well are you serving them in a way that they are excited to bring you new referrals and customers? How well are you treating your paying clients so they keep coming back to work with you on bigger projects?

Just wanted to put it out there guys..

Brand development. You know all these digital things are really cool, but you're wasting your money if you don't have business ethics!

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See you at the top!

GET FREE LEADS WITH FACEBOOK
GET FREE LEADS WITH FACEBOOK

FREE Download: INSTANT ACCESS to a 21-Page PDF Report! Get Fresh Leads & Make More Sales via FaceBook starting TODAY