Category Archives: Blog

BEST PRACTICES FOR INSTAGRAM STORIES

Written by Jenny Monzon

While the social media landscape is ever changing, what’s hot now is Stories whether it be on Instagram, Facebook, SnapChat or YouTube Reels. There’s even Stories on Match.com! Not that I would know personally since I’m married but that’s what I heard.

Did you know that 200 million people use Explore on Instagram every day? Or that there’s more than 100 million people that follow #hashtags? And that there’s 100 million Instagram users that do live streams every day? 

Let’s talk about Instagram Stories. It allows you to connect with your audience and build trust by story telling using 15-second behind the scene clips showing moments of your daily life. 

Since they’re only available for 24 hours after posting, there’s more urgency to view it before it goes away and ya know, people have FOMO.

You can urge your viewers to make sure they stay up to date with your Stories so they don’t miss out on a promotion, discount code or announcement that they may want to take advantage of. 

It’s also great practice before doing Live videos since they’re shorter clips and you can record, delete and do it over as many times as you need to! 

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Ready to start sharing your story on Stories?! 

Here’s a few things to keep in mind. 

1. POST DAILY

5-15 stories throughout your day is a good amount. Be consistent and show up every single day.

2. BE YOURSELF

It doesn’t have to be perfect. People connect with authenticity, vulnerability and  real people who feel real emotions. 

3. MIX IT UP

It can get kinda boring seeing the same still shot photos every day. Change up the styles! You can post photos, videos, boomerangs, super zoom, etc. Play around and familiarize yourself with each one.

4. ENGAGE YOUR AUDIENCE

Ask for feedback, ask questions, how they feel about a certain topic. Ask them to DM you with their answers. There’s also a voting poll option you can use.

5. USE HASHTAGS & LOCATION

This increases your chances of more viewers discovering you. You can use up to 10 hashtags per story. Just drag it to the outer sides of the screen so you can’t see them anymore. The good news is they’ll all still apply and it won’t take over your whole  post! 

6. CALL-TO-ACTION

Don’t be afraid to promote on some of your Stories. Ex: Swipe up to comment or visit a link or click on link in bio. 

People follow people because they provide value to their life in some way, shape or form. Do that, as well as keep these best practices in mind and I’m confident you’ll see your numbers start to rise! 

Want to connect? Follow me @jenny.monzon

FACEBOOK, INSTAGRAM AND WHATSAPP UPDATES

This year, the almost-annual conference hosted by Facebook intended for developers got a lot more attention due to recent publicity about a data mishandling report.

The 2-day conference included keynotes led by Mark Zuckerberg and many other senior level directors of product development inside of the Facebook robust environment.

After watching about 4 hours of video (some links to resources included at the bottom of this post), here's my recap about the products and features that will be rolling out soon not only within Facebook but also on Messenger, Instagram and WhatsApp.

Besides the new updates being mentioned here, I also made some statistics that blew my mind available and for future reference.

Let's review..

f8 FACEBOOK DEVELOPER CONFERENCE 2018 RECAP

We anticipated big moves to be announced at F8.

As of the date this announcement was made, it had been a month since connectivity to all third-party Messenger automation platforms was paused.

Happy to announce that we survived the bot apocalypse AND we learned some things in the process, as I hope all well-rounded marketers did here during this pause.

But it wasn't just Messenger bot apps that got disconnected.

They had to review and update terms of service for hundreds of thousands of apps. You have probably received notices from apps like Spotify, Giphy, Imgur and such.

FACEBOOK UPDATES

They definitely made their point when addressing ad transparency tools and privacy updates such as the Clear History button on Facebook that's about to roll out.

20,000 more people are expected to be employed by Facebook for their Security & Content Review team by the end of 2018.

WATCH PARTY

Live commenting for creators who want to show their video thumbnail while sharing video and be able to narrate about what's being watched with one more person or an entire group!

FACEBOOK GROUPS TAB

Coming up Later in May 2018.

Groups growth is outpacing the growth of Facebook itself!

1.4 billion people are on Facebook Groups every month.

JOIN GROUP BUTTON

You're gonna be able to embed this widget on emails and other communications.

FACEBOOK DATING

1 in 3 marriages in the US starts online.

200 million Facebook users list themselves as Single. Why not create a dating platform?  COMING SOON!

FACEBOOK MARKETPLACE

More than 800 million people in 70 countries use it monthly. Huge opportunity to advertise in this space.

Why? Because people are ready to buy.

OTHER FACEBOOK UPDATES

Upvoting and downvoting comments a-la Reddit style.

Facebook Stories are on a path to surpass Newsfeed sometime next year for a place where people go to get friends' updates.

Collaborative stories, frames, birthdays video reel from all your contacts are some of the updates coming up all within the Facebook Stories product.

3rd party stories integration for music sharing on Soundcloud, Spotify and other apps to be able to share on either Facebook Stories or Instagram Stories.started today in closed beta

INSTAGRAM UPDATES

COOL STATS

200 million people use Explore on Insta every day.

More than 100 million people follow #hashtags.

100 million Instagram users do live streams every day.

VIDEO CHAT ON INSTAGRAM DIRECT

Group video chat while browsing on Insta.

AUGMENTED REALITY (AR) CAMERA FX

Create your own face filters. Coming Soon!

Share directly to Instagram Stories from Spotify or GoPro cam.

Shareable AR filters.

New Explore tab design.

WHATSAPP UPDATES

WhatsApp is the largest fully encrypted communication platform in the world!

If you do business internationally, you understand how big of a player WhatsApp is in other countries outside on the U.S.

Group Video Calling is coming soon to WhatsApp

450 million people every day use Status, WhatsApp's stories-like feature and growing quickly. Biggest stories product in the world!

65 billion messages are sent on WhatsApp every day

WhatsApp Business – Messaging tools like chat bots is coming to WhatsApp. 300 million people using them already.

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FACEBOOK MESSENGER UPDATES

Over 200k developers building for Messenger

Chat bot platforms are open now! Creators and marketers are now free to continue to create dialogues on their respective platforms.

Augmented Reality user experience between brands and visitors is coming to Facebook Messenger. Picture that!

From 100k bots last year to 300k bots in 2018. That number struck me.

Are you in the bot game yet? Anyway, moving on..

From 2 billion messages last year to 8 billion messages between businesses and people in 2018. That's quadruple!

VIRTUAL REALITY & AUGMENTED REALITY

Imagine being able to recreate the environment of an old childhood photo inside a virtual reality encounter with your friends.

Yep, that's gonna be possible real soon. Like sooner than I imagined.

OculusGo 32GB started shipping at $199 with over 1000 apps and games. The 64GB upgrade retails for $249

42% higher resolution lenses than Oculus Rift.

Built-in audio.

Remember me mentioning Watch Party earlier in this blog post?

Well, WATCH PARTY IN VR will be available this summer!

Interactive 3D posts. Search for a video because my description would do zero justice to what this really is. Seriously!

3D in Facebook camera to share 3D media like photos and VR objects.

Recreate environments in VR from an old photo and meet there virtually with friends and family.

ARTIFICIAL INTELLIGENCE

In Q1, 2 million pieces of terrorist propaganda was removed, 99% before a single human had seen it.

200 trillion predictions a day!

Over 1 billion phones running AI networks around the world.

5.95 billion translations happening every single day.

Image recognition systems are 85.4% accurate.

AI Ethics. Algorithms that evaluate other algorithms for fair and unbiased outcomes.

QUOTES I LIKED

“We're here to build things that bring people together”

“It's about the relationships you build and what you can go and do together”.

“Each person is responsible for their own representation” Chris Cox

Inspire better conversations with better quality content. Translate this into your brand's campaigns. Storytell.

RESOURCES

facebook.ai/developers

 

Happy Social Media Marketing!

 

 

 

 

 

 

REPROGRAM YOUR MIND

by Jenny Monzon

New Year. New You. Blah blah blah. I’ve heard that before. I've even said that before. Well, guess what? It ain’t gonna work if you’re not building that mindset muscle! Trust me. I know.

The good news is you don’t have to live in the memories and failures of your past. Reprogram your mind and your brain can now be a map of your successful future.

Mindset is defined as a mental attitude or inclination; a fixed state of mind.

It’s easy to say you want change in your life, but what actions are you planning to take to make that happen? It’s time to dig deep, get rid of all those limiting beliefs and whatever is stopping you from experiencing your true potential and achieving success in your life.

It’s time to reprogram that mind of yours because growth inside will fuel growth outside, so let’s get to work!

PERSONAL RESPONSIBILITY

Want to change? Take ownership of your internal feelings & attitudes and what you project to the outside world. The good news is you’re in charge of your life. The bad news is you’re in charge of your life.

Why not choose happiness and positivity every time? Choose to commit to your personal growth. Choose to be the best version of yourself, for you and for those around you. Aren’t you worth it?

If knowledge is power, then knowledge of yourself is empowerment. – Dr. Joe Dispenza

SELF-AWARENESS

Be aware of negative thinking, self-talk, energy and emotions. Think positive! Be confident and believe in yourself.

If it wasn’t for this, my ass would still be on the couch for hours after work, wasting time and scrolling aimlessly through Facebook. I was lazy! I gained weight, started to feel bad about myself and didn't like what I saw in the mirror. 

Somewhere along the way, I lost my self confidence.

Once I became aware of my negative talk and emotions, I finally decided enough was enough and took action to ensure I wouldn't feel that way anymore. I am more active and committed to my fitness than ever before.

I’m a member at Orange Theory Fitness and loving it! And when I turned 35, I challenged myself to run 35 races by my next birthday. I am really enjoying my journey, getting stronger & faster and I’m happy with my progress!

Self-awareness is the first step towards change. And change is good.

BUILD THAT MUSCLE CONSISTENTLY

Develop habits that make your success inevitable. They say where your focus goes, your energy flows. Be clear on your vision.

Take action daily by writing, reading or reciting your vision, reading inspirational books, listening to motivational audios, watching videos, reciting positive affirmations, meditating, and attending empowering events.

Invest in your personal development. Apply and teach what you learn and you will soon go from thinking to doing to being.

I get it, you’re busy. But guess what?

There’s no reason you can’t dedicate a few minutes in a 24-hour day to plug into an inspirational call, or watch a kick ass FB video online, or listen to a CD on your drive to work.

Be honest with yourself the way I had to be. If you truly desire success in your life, you’ll find the time. Besides, what better way to jump start your day than by reading a good motivational quote?!

SURROUND YOURSELF WITH WINNERS

Get around positive people, successful leaders, innovators, thinkers, do-gooders, those that have already achieved what you want, and those that believe in your vision and dreams.

Since I recently started running, I joined several local online running groups. It feels good to be part of a community of active people that support, motivate and celebrate each other's success!

ATTITUDE OF GRATITUDE

Be grateful for the journey. Appreciate all that you have, all that you are, and all that you have accomplished thus far. 

Over the Thanksgiving holiday, I woke up early to run a 5K race in the cold, rainy weather. Instead of complaining, I filled my mind with thoughts of all I was grateful for in my life.

Am I at my goal weight? No. Have I achieved all my goals I hoped for this past year? Nah. Are my husband and I where we want to be financially? Nope.

But we still have so much to be thankful for and recognize all our blessings! Oh and that race turned out to be one of my best and most enjoyable races to date.

BE A SERVANT LEADER

Serve, help and build others up. Get involved in your community.

I have never left a volunteer opportunity feeling bad or like I have wasted my time.

I can't think of a better way to feel a sense of fulfillment in life than by giving back and helping others.

I really hope this helps you on your journey to become a happier, healthier, even more successful and better YOU!

Are you ready to reprogram your mind?

Take action daily and you'll be mentally equipped to handle whatever comes your way in the new year. Cheers to your success!

WHY YOU NEED A CHAT BOT FOR YOUR BRAND

Whether you have a medical practice with personnel you've hired to support your office demands or you're a Real Estate professional who wears many hats, there is a new technology that allows you and your staff to free up some time on day to day tasks.

Perhaps you have a sizable client base but have a hard time scaling the numbers up, or you're just starting a business and have limited marketing resources to acquire new customers.

As more people are spending more time connected to social networks than ever, businesses are competing for attention on the web.

And if you're a forward-thinking business owner you don't want to see your marketing dollars go straight into the trash by buying ads on magazines, newspapers, yellow pages or direct mail ads.

Remember those times?

These are your print advertising dollars at work.

Marketing automation tools like chat bots will shorten the lead-to-sale process by helping your brand communicate with your audience within the Facebook Messenger environment.

If you are one who likes statistics, you will enjoy this recent blog post I published a few months ago about this marketing automation tool.

Let's dive in and explore some of the immediate and long-term advantages that chat bots will provide to your business.

IT WILL SAVE YOU AND YOUR STAFF TIME

Let's be real. We can't “save” time.

But tools help us do a better job and therefore free up some time.

Imagine being able to set up a chat bot for your medical office where it delivers reminders to your patients about their next appointment. Or think about sending a coupon that you can send people within a certain area with an offer to come into your office and take advantage of a seasonal deal.

Not only you would be freeing up your staff from making hundreds of calls every week, but you would be targeting potential new customers to your business.

CONVERSATIONS ARE DELIVERED WITHIN FACEBOOK MESSENGER

Today's consumer communicates different than 5-10 years ago. People no longer get excited at that “You got mail” voice. But when they get a message inside of a mobile app which they are familiar with, they open it and respond.

That is powerful!

For a Realtor for instance, imagine being able to pre qualify potential buyers by programming a dialogue sequence that will filter out the curious from the ones who are ready to buy. And then imagine sending those same people listings within the zip code of interest.

The possibilities are endless!

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CUSTOMIZATION TO YOUR BUSINESS AND AUDIENCE

Whether you have a brick and mortar store or you're a digital nomad, your business is one of a kind. A chat bot can cater to the specific needs of your office and to the demands of your customers.

With a Messenger chat bot you can educate your audience, keep them  informed and therefore it can help you build brand awareness.

You can deliver invoices, accept reservations, book appointments and accept payments. You can even follow up with past buyers and with people who abandoned your cart at the point of sale.

I can see your eyes opening wide!

POWERFUL SEGMENTATION

As if it wasn't enough, you can also broadcast specific messages to specific segments within your Messenger audience by assigning tags, by gender, location and other custom fields in order to laser target your broadcasts to the right people with the right message so that your products and offers are seen by those that matter.

Unlike dumping money in print ads and hoping someone notices and takes action.

IT'S AN EXTENSION TO YOUR MARKETING TEAM

You may or may not have a dedicated marketing department that is willing to take on the implementation of a chat bot, learn Facebook's Terms of Service and maintain the bot operating smoothly, troubleshooting, resolving and just keeping up to date with this developing technology.

But once you and your bot developer find your groove, you're going to see that it can truly be an extension to your brand.

IT WON'T COST YOU AN ARM AND A LEG

Unlike expensive custom software, this tool serves the functions of three basic components of digital marketing. A Customer Relationship Manager (CRM), an autoresponder, and a sales funnel.

You also won't have to hire a coder in order to deploy this tool.

In fact, if we are the right fit I can work with you and your brand whether you're local in my area or not.

Chat bot marketing will be one of the signature services that my digital agency provides and there are special offers for new clients.

Here's a webinar where I do a quick walk-through inside the chat bot tool that I use called ManyChat.

 

I can already see you thinking “take my money!”

Let's see if we're a good fit and request a free marketing consultation by using this link to my calendar.

REQUEST A FREE MARKETING CONSULTATION

Happy marketing!

SOCIAL MEDIA UPDATES AND PREDICTIONS FOR 2018

FACEBOOK CREATOR APP

WHAT IS THIS APP?

Do you remember Facebook Mentions?

Facebook Creator is what's formerly known as Facebook Mentions, which was only available for verified public figures. It's available for everyone! However, as of today it has rolled out only on iOS and coming soon to Android.

Facebook Creator allows everyone to create their own flavor of live video.

Let me explain. With Facebook Creator you now can add your own customized intro and outro for your personal brand!

That's so cool!

Remember that your pre-recorded intros and outros need to be portrait format (vertical).

Intro can't be longer than 180 seconds and is recommended to be under 90 seconds. Outro can't be longer than 60 seconds and is recommended to be under 30 seconds and it will play automatically after your Facebook live ends.

In addition to that, you can also add your own custom transparency stickers, frame overlays and animated emojis for your live broadcasts and Facebook stories.

Tip: Custom transparent png files for animated emojis must be 256px x 256px

To set up these cool features make sure you are logged on to your Facebook account on a desktop, go to Settings and find the Video Settings. From there you will find the Live Creator Kit and follow the prompts. After setup, you can turn Live Creator Kit on and off as you wish when you are ready to go live on your mobile device.

WHO IS THIS APP FOR?

The Facebook Creator app is available for profile pages and fan pages that were created originally as Public Figure.  It also provides some of the metrics and analytics that were only available on fan pages.

 

Pretty cool, huh?

Here's the link where you can register for the Facebook Creator app:

https://www.facebook.com/creators/

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FACEBOOK ADVERTISING SECRETS!

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INSTAGRAM UPDATES & RUMORS

As for Instagram, you can now accept requests from your live viewers who want to appear on your live Instagram broadcast.

This sounds very self explanatory.  What I suggest is that you allow people on your feed who you know, like and trust.

Let's test it! Hit me up on Instagram @dannymonzon.tv

Also new on IG is the option to reply to direct messages with video that disappears or images from your camera roll.

Moving on.. Instagrammers are already using third party apps to “re-gram” images, but word in the social media world is that Instagram is looking to have their own regram button.

Furthermore, you will soon be able to search for GIFs within the Instagram stories that you can overlay over your images.

 

YOUTUBE UPDATES

As the adoption of disappearing stories by other platforms continues, YouTube has announced that it's rolling out YouTube Reels.

YouTube Reels is the story-like functionality by a the biggest video search platform in the world, which by the way, it was getting left behind in the way the platform engages its viewers enticing them to spend more time inside the app.

It's interesting how YouTube video creators that once found it a capital sin to shoot video on vertical format will now have to face their own demons, so to speak, haha!

YOUTUBE COMMUNITY TAB

Basically if your YouTube channel has 10,000 subscribers or more, you're gonna notice a new  Community tab.

With the new YouTube Community tab you will be able to interact with your subscribers just like you would in any other social media network. You can share photos, conduct polls and in essence have a more social experience.

So, help me get to 10,000 subs and subscribe to my YouTube channel here!

DannyMonzon TV

 

FACEBOOK TESTING IN-HOUSE CHAT BOTS?

 

Anybody has noticed the rise of Messenger chat bots?

5 months ago I wrote a blog post titled Facebook Messenger Marketing For Brands. To really understand what Facebook Messenger Marketing truly is, refer to this post.

Leave me a message letting me know which updates you are looking forward the most and share if you have found value in this article.

Happy social media marketing!