Category Archives: Facebook Marketing

WHAT’S SOCIAL MEDIA DAY JACKSONVILLE?

Social Media Day was started in 2010 by the website Mashable, a once fast-growing online digital publisher. Social Media Day is recognized and celebrated around the world on June 30th to show the impact social media has on global communication.

Facebook, Instagram, YouTube, LinkedIn, and SnapChat are just a few of the different social media platforms that people use today on a daily basis to connect, entertain and even sell to a wide audience anywhere in the world. 

Not only does social media play an important role in every day personal life, but it can also contribute to the growth and awareness of businesses, and building of brands.

With that being said, it's important to keep up with the latest online marketing trends and tactics to ensure your brand stays relevant in today's noisy digital world.

What better way to invest in your education and that of your team members' than by attending a marketing conference?

We are thrilled to bring Social Media Day to Jacksonville for the second year in a row. This time it's bigger and better and only a few tickets away from selling out!

This year it will be a two-day event taking place on June 29th and 30th at The Adam W. Herbert University Center at the University of North Florida campus.

FACEBOOK ADVERTISING SECRETS!
FACEBOOK ADVERTISING SECRETS!

The Ultimate Guide to Get Dirt-Cheap, Laser-Targeted Leads on FaceBook for ANY Business in 24 Hours or Less

Sponsored by some of Jacksonville's most talented marketing agencies and organizations, this digital marketing conference will gather industry thought leaders like Dennis Yu, Derral Eves, Luria Petrucci, Jay Owen and more, who will share insights as a one of a kind social media event with an opportunity to learn from the best and network with other professionals.

This is a must attend event for all businesses, brands & companies looking to expand and grow their reach online to generate more leads which can ultimately turn into sales.

There will be local, national and international speakers teaching us about marketing tactics and best practices for Facebook Ads, YouTube, Instagram, blogging and other corporate Social Media experts.

With 4 interactive workshops offered on Day 1, Friday, June 29th from 8am-12pm that will include experts on Facebook Ads, Email Marketing, Content Creation and Video Marketing, be sure to pick your favorite and sign up ASAP since space is limited.

General conference begins at 1pm until 5pm, followed by a Networking Reception at Black Finn Restaurant. 

Day 2, Saturday, June 30th will be a jam-packed day filled with amazing speakers, a panel discussion with marketing agency owners and more networking.

Don't miss out. Stay ahead of your competitors!

With over 400 marketers and Social Media fans attending, SMDAYJAX is sure to be one of the hottest digital marketing conferences in the southeast region.

Can't make it to Jax next week? No problem! You can grab a Virtual Ticket for only $57 which will give you access to over 20 valuable sessions.

For more details, tickets and to check out the all-star lineup, go to: dannymonzon.com/smdayjax

See you there!

#SMDAYJAX

FACEBOOK, INSTAGRAM AND WHATSAPP UPDATES

This year, the almost-annual conference hosted by Facebook intended for developers got a lot more attention due to recent publicity about a data mishandling report.

The 2-day conference included keynotes led by Mark Zuckerberg and many other senior level directors of product development inside of the Facebook robust environment.

After watching about 4 hours of video (some links to resources included at the bottom of this post), here's my recap about the products and features that will be rolling out soon not only within Facebook but also on Messenger, Instagram and WhatsApp.

Besides the new updates being mentioned here, I also made some statistics that blew my mind available and for future reference.

Let's review..

f8 FACEBOOK DEVELOPER CONFERENCE 2018 RECAP

We anticipated big moves to be announced at F8.

As of the date this announcement was made, it had been a month since connectivity to all third-party Messenger automation platforms was paused.

Happy to announce that we survived the bot apocalypse AND we learned some things in the process, as I hope all well-rounded marketers did here during this pause.

But it wasn't just Messenger bot apps that got disconnected.

They had to review and update terms of service for hundreds of thousands of apps. You have probably received notices from apps like Spotify, Giphy, Imgur and such.

FACEBOOK UPDATES

They definitely made their point when addressing ad transparency tools and privacy updates such as the Clear History button on Facebook that's about to roll out.

20,000 more people are expected to be employed by Facebook for their Security & Content Review team by the end of 2018.

WATCH PARTY

Live commenting for creators who want to show their video thumbnail while sharing video and be able to narrate about what's being watched with one more person or an entire group!

FACEBOOK GROUPS TAB

Coming up Later in May 2018.

Groups growth is outpacing the growth of Facebook itself!

1.4 billion people are on Facebook Groups every month.

JOIN GROUP BUTTON

You're gonna be able to embed this widget on emails and other communications.

FACEBOOK DATING

1 in 3 marriages in the US starts online.

200 million Facebook users list themselves as Single. Why not create a dating platform?  COMING SOON!

FACEBOOK MARKETPLACE

More than 800 million people in 70 countries use it monthly. Huge opportunity to advertise in this space.

Why? Because people are ready to buy.

OTHER FACEBOOK UPDATES

Upvoting and downvoting comments a-la Reddit style.

Facebook Stories are on a path to surpass Newsfeed sometime next year for a place where people go to get friends' updates.

Collaborative stories, frames, birthdays video reel from all your contacts are some of the updates coming up all within the Facebook Stories product.

3rd party stories integration for music sharing on Soundcloud, Spotify and other apps to be able to share on either Facebook Stories or Instagram Stories.started today in closed beta

INSTAGRAM UPDATES

COOL STATS

200 million people use Explore on Insta every day.

More than 100 million people follow #hashtags.

100 million Instagram users do live streams every day.

VIDEO CHAT ON INSTAGRAM DIRECT

Group video chat while browsing on Insta.

AUGMENTED REALITY (AR) CAMERA FX

Create your own face filters. Coming Soon!

Share directly to Instagram Stories from Spotify or GoPro cam.

Shareable AR filters.

New Explore tab design.

WHATSAPP UPDATES

WhatsApp is the largest fully encrypted communication platform in the world!

If you do business internationally, you understand how big of a player WhatsApp is in other countries outside on the U.S.

Group Video Calling is coming soon to WhatsApp

450 million people every day use Status, WhatsApp's stories-like feature and growing quickly. Biggest stories product in the world!

65 billion messages are sent on WhatsApp every day

WhatsApp Business – Messaging tools like chat bots is coming to WhatsApp. 300 million people using them already.

PROFIT FAST WITH FB ADS!
PROFIT FAST WITH FB ADS!

Simple 3-Step Formula to Create Your 1st FB Engagement Ad - Get Red-Hot Targeted Prospects INSTANTLY for YOUR Business!

FACEBOOK MESSENGER UPDATES

Over 200k developers building for Messenger

Chat bot platforms are open now! Creators and marketers are now free to continue to create dialogues on their respective platforms.

Augmented Reality user experience between brands and visitors is coming to Facebook Messenger. Picture that!

From 100k bots last year to 300k bots in 2018. That number struck me.

Are you in the bot game yet? Anyway, moving on..

From 2 billion messages last year to 8 billion messages between businesses and people in 2018. That's quadruple!

VIRTUAL REALITY & AUGMENTED REALITY

Imagine being able to recreate the environment of an old childhood photo inside a virtual reality encounter with your friends.

Yep, that's gonna be possible real soon. Like sooner than I imagined.

OculusGo 32GB started shipping at $199 with over 1000 apps and games. The 64GB upgrade retails for $249

42% higher resolution lenses than Oculus Rift.

Built-in audio.

Remember me mentioning Watch Party earlier in this blog post?

Well, WATCH PARTY IN VR will be available this summer!

Interactive 3D posts. Search for a video because my description would do zero justice to what this really is. Seriously!

3D in Facebook camera to share 3D media like photos and VR objects.

Recreate environments in VR from an old photo and meet there virtually with friends and family.

ARTIFICIAL INTELLIGENCE

In Q1, 2 million pieces of terrorist propaganda was removed, 99% before a single human had seen it.

200 trillion predictions a day!

Over 1 billion phones running AI networks around the world.

5.95 billion translations happening every single day.

Image recognition systems are 85.4% accurate.

AI Ethics. Algorithms that evaluate other algorithms for fair and unbiased outcomes.

QUOTES I LIKED

“We're here to build things that bring people together”

“It's about the relationships you build and what you can go and do together”.

“Each person is responsible for their own representation” Chris Cox

Inspire better conversations with better quality content. Translate this into your brand's campaigns. Storytell.

RESOURCES

facebook.ai/developers

 

Happy Social Media Marketing!

 

 

 

 

 

 

SOCIAL MEDIA UPDATES AND PREDICTIONS FOR 2018

FACEBOOK CREATOR APP

WHAT IS THIS APP?

Do you remember Facebook Mentions?

Facebook Creator is what's formerly known as Facebook Mentions, which was only available for verified public figures. It's available for everyone! However, as of today it has rolled out only on iOS and coming soon to Android.

Facebook Creator allows everyone to create their own flavor of live video.

Let me explain. With Facebook Creator you now can add your own customized intro and outro for your personal brand!

That's so cool!

Remember that your pre-recorded intros and outros need to be portrait format (vertical).

Intro can't be longer than 180 seconds and is recommended to be under 90 seconds. Outro can't be longer than 60 seconds and is recommended to be under 30 seconds and it will play automatically after your Facebook live ends.

In addition to that, you can also add your own custom transparency stickers, frame overlays and animated emojis for your live broadcasts and Facebook stories.

Tip: Custom transparent png files for animated emojis must be 256px x 256px

To set up these cool features make sure you are logged on to your Facebook account on a desktop, go to Settings and find the Video Settings. From there you will find the Live Creator Kit and follow the prompts. After setup, you can turn Live Creator Kit on and off as you wish when you are ready to go live on your mobile device.

WHO IS THIS APP FOR?

The Facebook Creator app is available for profile pages and fan pages that were created originally as Public Figure.  It also provides some of the metrics and analytics that were only available on fan pages.

 

Pretty cool, huh?

Here's the link where you can register for the Facebook Creator app:

https://www.facebook.com/creators/

FACEBOOK ADVERTISING SECRETS!
FACEBOOK ADVERTISING SECRETS!

The Ultimate Guide to Get Dirt-Cheap, Laser-Targeted Leads on FaceBook for ANY Business in 24 Hours or Less

INSTAGRAM UPDATES & RUMORS

As for Instagram, you can now accept requests from your live viewers who want to appear on your live Instagram broadcast.

This sounds very self explanatory.  What I suggest is that you allow people on your feed who you know, like and trust.

Let's test it! Hit me up on Instagram @dannymonzon.tv

Also new on IG is the option to reply to direct messages with video that disappears or images from your camera roll.

Moving on.. Instagrammers are already using third party apps to “re-gram” images, but word in the social media world is that Instagram is looking to have their own regram button.

Furthermore, you will soon be able to search for GIFs within the Instagram stories that you can overlay over your images.

 

YOUTUBE UPDATES

As the adoption of disappearing stories by other platforms continues, YouTube has announced that it's rolling out YouTube Reels.

YouTube Reels is the story-like functionality by a the biggest video search platform in the world, which by the way, it was getting left behind in the way the platform engages its viewers enticing them to spend more time inside the app.

It's interesting how YouTube video creators that once found it a capital sin to shoot video on vertical format will now have to face their own demons, so to speak, haha!

YOUTUBE COMMUNITY TAB

Basically if your YouTube channel has 10,000 subscribers or more, you're gonna notice a new  Community tab.

With the new YouTube Community tab you will be able to interact with your subscribers just like you would in any other social media network. You can share photos, conduct polls and in essence have a more social experience.

So, help me get to 10,000 subs and subscribe to my YouTube channel here!

DannyMonzon TV

 

FACEBOOK TESTING IN-HOUSE CHAT BOTS?

 

Anybody has noticed the rise of Messenger chat bots?

5 months ago I wrote a blog post titled Facebook Messenger Marketing For Brands. To really understand what Facebook Messenger Marketing truly is, refer to this post.

Leave me a message letting me know which updates you are looking forward the most and share if you have found value in this article.

Happy social media marketing!