Category Archives: Instagram

BEST PRACTICES FOR INSTAGRAM STORIES

Written by Jenny Monzon

While the social media landscape is ever changing, what’s hot now is Stories whether it be on Instagram, Facebook, SnapChat or YouTube Reels. There’s even Stories on Match.com! Not that I would know personally since I’m married but that’s what I heard.

Did you know that 200 million people use Explore on Instagram every day? Or that there’s more than 100 million people that follow #hashtags? And that there’s 100 million Instagram users that do live streams every day? 

Let’s talk about Instagram Stories. It allows you to connect with your audience and build trust by story telling using 15-second behind the scene clips showing moments of your daily life. 

Since they’re only available for 24 hours after posting, there’s more urgency to view it before it goes away and ya know, people have FOMO.

You can urge your viewers to make sure they stay up to date with your Stories so they don’t miss out on a promotion, discount code or announcement that they may want to take advantage of. 

It’s also great practice before doing Live videos since they’re shorter clips and you can record, delete and do it over as many times as you need to! 

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Ready to start sharing your story on Stories?! 

Here’s a few things to keep in mind. 

1. POST DAILY

5-15 stories throughout your day is a good amount. Be consistent and show up every single day.

2. BE YOURSELF

It doesn’t have to be perfect. People connect with authenticity, vulnerability and  real people who feel real emotions. 

3. MIX IT UP

It can get kinda boring seeing the same still shot photos every day. Change up the styles! You can post photos, videos, boomerangs, super zoom, etc. Play around and familiarize yourself with each one.

4. ENGAGE YOUR AUDIENCE

Ask for feedback, ask questions, how they feel about a certain topic. Ask them to DM you with their answers. There’s also a voting poll option you can use.

5. USE HASHTAGS & LOCATION

This increases your chances of more viewers discovering you. You can use up to 10 hashtags per story. Just drag it to the outer sides of the screen so you can’t see them anymore. The good news is they’ll all still apply and it won’t take over your whole  post! 

6. CALL-TO-ACTION

Don’t be afraid to promote on some of your Stories. Ex: Swipe up to comment or visit a link or click on link in bio. 

People follow people because they provide value to their life in some way, shape or form. Do that, as well as keep these best practices in mind and I’m confident you’ll see your numbers start to rise! 

Want to connect? Follow me @jenny.monzon

FACEBOOK, INSTAGRAM AND WHATSAPP UPDATES

This year, the almost-annual conference hosted by Facebook intended for developers got a lot more attention due to recent publicity about a data mishandling report.

The 2-day conference included keynotes led by Mark Zuckerberg and many other senior level directors of product development inside of the Facebook robust environment.

After watching about 4 hours of video (some links to resources included at the bottom of this post), here's my recap about the products and features that will be rolling out soon not only within Facebook but also on Messenger, Instagram and WhatsApp.

Besides the new updates being mentioned here, I also made some statistics that blew my mind available and for future reference.

Let's review..

f8 FACEBOOK DEVELOPER CONFERENCE 2018 RECAP

We anticipated big moves to be announced at F8.

As of the date this announcement was made, it had been a month since connectivity to all third-party Messenger automation platforms was paused.

Happy to announce that we survived the bot apocalypse AND we learned some things in the process, as I hope all well-rounded marketers did here during this pause.

But it wasn't just Messenger bot apps that got disconnected.

They had to review and update terms of service for hundreds of thousands of apps. You have probably received notices from apps like Spotify, Giphy, Imgur and such.

FACEBOOK UPDATES

They definitely made their point when addressing ad transparency tools and privacy updates such as the Clear History button on Facebook that's about to roll out.

20,000 more people are expected to be employed by Facebook for their Security & Content Review team by the end of 2018.

WATCH PARTY

Live commenting for creators who want to show their video thumbnail while sharing video and be able to narrate about what's being watched with one more person or an entire group!

FACEBOOK GROUPS TAB

Coming up Later in May 2018.

Groups growth is outpacing the growth of Facebook itself!

1.4 billion people are on Facebook Groups every month.

JOIN GROUP BUTTON

You're gonna be able to embed this widget on emails and other communications.

FACEBOOK DATING

1 in 3 marriages in the US starts online.

200 million Facebook users list themselves as Single. Why not create a dating platform?  COMING SOON!

FACEBOOK MARKETPLACE

More than 800 million people in 70 countries use it monthly. Huge opportunity to advertise in this space.

Why? Because people are ready to buy.

OTHER FACEBOOK UPDATES

Upvoting and downvoting comments a-la Reddit style.

Facebook Stories are on a path to surpass Newsfeed sometime next year for a place where people go to get friends' updates.

Collaborative stories, frames, birthdays video reel from all your contacts are some of the updates coming up all within the Facebook Stories product.

3rd party stories integration for music sharing on Soundcloud, Spotify and other apps to be able to share on either Facebook Stories or Instagram Stories.started today in closed beta

INSTAGRAM UPDATES

COOL STATS

200 million people use Explore on Insta every day.

More than 100 million people follow #hashtags.

100 million Instagram users do live streams every day.

VIDEO CHAT ON INSTAGRAM DIRECT

Group video chat while browsing on Insta.

AUGMENTED REALITY (AR) CAMERA FX

Create your own face filters. Coming Soon!

Share directly to Instagram Stories from Spotify or GoPro cam.

Shareable AR filters.

New Explore tab design.

WHATSAPP UPDATES

WhatsApp is the largest fully encrypted communication platform in the world!

If you do business internationally, you understand how big of a player WhatsApp is in other countries outside on the U.S.

Group Video Calling is coming soon to WhatsApp

450 million people every day use Status, WhatsApp's stories-like feature and growing quickly. Biggest stories product in the world!

65 billion messages are sent on WhatsApp every day

WhatsApp Business – Messaging tools like chat bots is coming to WhatsApp. 300 million people using them already.

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FACEBOOK MESSENGER UPDATES

Over 200k developers building for Messenger

Chat bot platforms are open now! Creators and marketers are now free to continue to create dialogues on their respective platforms.

Augmented Reality user experience between brands and visitors is coming to Facebook Messenger. Picture that!

From 100k bots last year to 300k bots in 2018. That number struck me.

Are you in the bot game yet? Anyway, moving on..

From 2 billion messages last year to 8 billion messages between businesses and people in 2018. That's quadruple!

VIRTUAL REALITY & AUGMENTED REALITY

Imagine being able to recreate the environment of an old childhood photo inside a virtual reality encounter with your friends.

Yep, that's gonna be possible real soon. Like sooner than I imagined.

OculusGo 32GB started shipping at $199 with over 1000 apps and games. The 64GB upgrade retails for $249

42% higher resolution lenses than Oculus Rift.

Built-in audio.

Remember me mentioning Watch Party earlier in this blog post?

Well, WATCH PARTY IN VR will be available this summer!

Interactive 3D posts. Search for a video because my description would do zero justice to what this really is. Seriously!

3D in Facebook camera to share 3D media like photos and VR objects.

Recreate environments in VR from an old photo and meet there virtually with friends and family.

ARTIFICIAL INTELLIGENCE

In Q1, 2 million pieces of terrorist propaganda was removed, 99% before a single human had seen it.

200 trillion predictions a day!

Over 1 billion phones running AI networks around the world.

5.95 billion translations happening every single day.

Image recognition systems are 85.4% accurate.

AI Ethics. Algorithms that evaluate other algorithms for fair and unbiased outcomes.

QUOTES I LIKED

“We're here to build things that bring people together”

“It's about the relationships you build and what you can go and do together”.

“Each person is responsible for their own representation” Chris Cox

Inspire better conversations with better quality content. Translate this into your brand's campaigns. Storytell.

RESOURCES

facebook.ai/developers

 

Happy Social Media Marketing!