Category Archives: Marketing Tools

WHAT THE HECK IS A LEAD MAGNET AND DO I REALLY NEED ONE?

by Jenny Monzon

A lead magnet is just what it sounds like.

Once you've created brand awareness, you'll need to generate leads by creating an irresistible offer containing valuable information, usually content that can help solve a problem your prospects have, that they can get their hands on in exchange for their contact information.

Some examples are free educational guides, free trial periods, e-books, cheat sheets, swipe files, templates, coupons, quizzes, webinars and case studies.

And YES, you absolutely need lead magnets to attract customers to your business, products and services.

OK. But how do I create a captivating lead magnet?

As mentioned above, there are different types of lead magnets so depending on which one you decide to create for your business, you may need high quality images and text, the right tool or platform such as Canva for an infographic, Microsoft Word for a checklist, Zoom app for a webinar, etc., and of course you’ll need a bit of creativity!

Some key things to keep in mind is that people want things easy and now. So give them what they want.

Be specific in your offer. What solution do you have for their problem?

An email address seems like a small price to pay for something that will make their life easier, doesn’t it?

Your lead magnet should be high quality and professional.

Just because it's free doesn't mean it should look or feel it.

Don’t be afraid to really deliver and giveaway high value, knowledge and information but make it easily consumable at the same time.

You've got their attention, now you want them to be wowed,  stick around and become a paying customer of your products and services.

Got it?

OK. But what if I don’t have the time to create an e-book? What if I’m not ready to do a webinar right now? What if I don’t feel creative enough?What if I just don’t want to create one myself?

Thankfully, there are systems out there that have already made, done-for-you lead magnets that you can offer to your audience.

I recommend My Lead System Pro (MLSP), an online community that provides up-to-date educational trainings, webinars, affiliate products and resources to help your brand win online.

CREATE AN E-BOOK
CREATE AN E-BOOK

FREE DOWNLOAD: Step-by-step PDF + Video to Create Your 1st E-Book Even if You're Brand New (free tools included)

Bonus Tip:

When a prospect opts-in to your lead magnet, that is gives you their contact information for your content, you can hit them with a low-dollar (less than $20) offer on the Thank You page to convert them into a customer right away!

And that, my friend, is an initial customer acquisition! 

Ready to start generating those leads?

Let's get to work!

HUMANIZE YOUR BRAND USING MESSENGER AUTOMATION – SOCIAL MEDIA DAY JACKSONVILLE

When I accepted the challenge to speak at Social Media Day Jacksonville, I struggled a bit because at the time Facebook had stopped chatbot platforms while Mark Zuckerberg was in front of Congress.

All third-party applications that collected data from Facebook users were paused for about a month. Once they enabled them again, marketers had to understand what Facebook wanted us to do now in order to comply with new Terms of Service and continue to provide a great user experience while using automation tools.

Danny Monzon- smdayjax

Marketers many times get so seduced by automation tools that they forget that we are communicating with humans. Our customers are humans. Humans pay for things!

But as more and more brands continue to adopt Messenger chatbots to their digital strategy, some Facebook business pages have been banned for violating Facebook’s Terms of Service.

You know, the stuff no-one really cares to read. I've included the link twice so far so there's no excuse.

It would be a disservice to my peers and to my audience at Social Media Day to just talk about the functionality of Messenger chatbots. Or to show off a bunch of statistics and graphs without first showing how to “humanize” your brand.

So,

WHAT DOES IT MEAN TO HUMANIZE A BRAND ?

Humanizing your brand with bots. This sounds like an oxymoron, doesn't it?

In a recent poll I conducted on some Facebook groups, I found that people’s main concerns when it comes to Messenger chatbots were privacy issues and that bots “take away” from the social experience.

But what if I told you that you can actually add value to your audience and to your customers by having meaningful conversations with them using a chatbot?

There’s one thing that connects us all. Since the beginning of civilizations this is true and this isn't likely to change.

It's called storytelling.

STORYTELL – THE WRITING IS ON THE WALLS

I don’t have to quote a plethora of scientific studies (and I am certainly not a scientist) in order to support the fact that human beings learn and connect through storytelling.

In fact, the most common denominator in nearly all of the twenty speakers who presented at Social Media Day Jacksonville was storytelling.

This isn't a fad!

Even when the time comes when we will wear contact lenses that are connected to virtual reality, rest assured that forward-thinking marketers will have their brands telling stories in order to create meaningful sentiments with their audience.

Remember Apple's Think Different campaign?

In this historic piece of advertisement, Steve Jobs and Chiat/Day didn't talk about any product or their benefits. They didn't talk about features or about their competitors. They spoke about brand culture. And they did it with great storytelling.

This is old-school!

It's so old-school that since the beginning of civilizations people told stories and recorded them.

The writing is on the walls. Literally! Look at the hieroglyphs that are still written on the walls.

AUTOMATION

Now that we’ve established that storytelling isn’t going anywhere, let’s dive into Messenger automation. AKA chatbots, shall we?

To help you understand better how you can use automation to humanize your brand, I’ve included this blog post where you can get familiar on what Messenger Marketing Can Do For You.

What if the  chatbot for your event would engage your audience with the following dialogues:

 

“We appreciate your patience yesterday morning during registration. We know it was a bit chaotic”.

Or what if it said:

“Did you know that one of our speakers arrived in Orlando at 5am yesterday morning and one of the guys on Dennis’ team drove round trip from Jacksonville to Orlando (a 5-hour drive) so he could be at his workshop at 8 am?

Do you believe this event's bot would give its audience a human feel?

I think so!

ATTRACTION MARKETING BUNDLE
ATTRACTION MARKETING BUNDLE

Get a 68-page "all-inclusive" e-book, 82-min mp3 audiobook, and a roundtable mastermind to help you attract buyers for YOUR business.

With these powerful marketing automation tools you can not only build a list of subscribers, you can build long-lasting relationships with your audience.

With the right chatbot developer on your marketing team your brand will stand above the rest of these bland, irrelevant, annoying bots that clog up our space.

INTEGRATIONS WITH OTHER APPS

More complex tasks can be executed using a Messenger chatbot with third-party app integrations. You can:

  • Create InfusionSoft contacts from new bot subscribers.
  • You can add subscribers to your CRM
  • Get your team Slack notifications for new subs
  • Register subscribers to your webinars
  • And so much more! There are hundreds of integrations now that most bot platforms have APIs open

RESOURCES

Why Your Brain Loves Good Storytelling – Harvard Business Review

Danny Monzon's Social Media Day Jax presentation

Happy marketing!

WHY YOU NEED A CHAT BOT FOR YOUR BRAND

Whether you have a medical practice with personnel you've hired to support your office demands or you're a Real Estate professional who wears many hats, there is a new technology that allows you and your staff to free up some time on day to day tasks.

Perhaps you have a sizable client base but have a hard time scaling the numbers up, or you're just starting a business and have limited marketing resources to acquire new customers.

As more people are spending more time connected to social networks than ever, businesses are competing for attention on the web.

And if you're a forward-thinking business owner you don't want to see your marketing dollars go straight into the trash by buying ads on magazines, newspapers, yellow pages or direct mail ads.

Remember those times?

These are your print advertising dollars at work.

Marketing automation tools like chat bots will shorten the lead-to-sale process by helping your brand communicate with your audience within the Facebook Messenger environment.

If you are one who likes statistics, you will enjoy this recent blog post I published a few months ago about this marketing automation tool.

Let's dive in and explore some of the immediate and long-term advantages that chat bots will provide to your business.

IT WILL SAVE YOU AND YOUR STAFF TIME

Let's be real. We can't “save” time.

But tools help us do a better job and therefore free up some time.

Imagine being able to set up a chat bot for your medical office where it delivers reminders to your patients about their next appointment. Or think about sending a coupon that you can send people within a certain area with an offer to come into your office and take advantage of a seasonal deal.

Not only you would be freeing up your staff from making hundreds of calls every week, but you would be targeting potential new customers to your business.

CONVERSATIONS ARE DELIVERED WITHIN FACEBOOK MESSENGER

Today's consumer communicates different than 5-10 years ago. People no longer get excited at that “You got mail” voice. But when they get a message inside of a mobile app which they are familiar with, they open it and respond.

That is powerful!

For a Realtor for instance, imagine being able to pre qualify potential buyers by programming a dialogue sequence that will filter out the curious from the ones who are ready to buy. And then imagine sending those same people listings within the zip code of interest, all automated, all relevant and carefully crafted content that cultivates your brand's relationship with your audience.

The possibilities are endless!

CUSTOMIZATION TO YOUR BUSINESS AND AUDIENCE

Whether you have a brick and mortar store or you're a digital nomad, your business is one of a kind. A chat bot can cater to the specific needs of your office and to the demands of your customers.

With a Messenger chat bot you can educate your audience, keep them  informed and therefore it can help you build brand awareness.

You can deliver invoices, accept reservations, book appointments and accept payments. You can even follow up with past buyers and with people who abandoned your cart at the point of sale.

I can see your eyes opening wide!

POWERFUL SEGMENTATION

As if it wasn't enough, you can also broadcast specific messages to specific micro-segments within your Messenger audience by assigning tags, by gender, location and other custom fields in order to laser target your broadcasts to the right people with the right message so that your products and offers are seen by those that matter.

Unlike dumping money in print ads and hoping someone notices and takes action.

IT'S AN EXTENSION TO YOUR MARKETING TEAM

You may or may not have a dedicated marketing department that is willing to take on the implementation of a chat bot, learn Facebook's Terms of Service and maintain the bot operating smoothly, troubleshooting, resolving and just keeping up to date with this developing technology.

But once you and your bot developer find your groove, you're going to see that it can truly be an extension to your brand.

IT WON'T COST YOU AN ARM AND A LEG

Unlike expensive custom software, this tool serves the functions of three basic components of digital marketing. A Customer Relationship Manager (CRM), an autoresponder, and a conversational sales funnel.

You also won't have to hire a coder in order to deploy this tool.

In fact, if we are the right fit I can work with you and your brand whether you're local in my area or not.

Chat bot marketing will be one of the signature services that my digital agency provides and there are special offers for new clients.

Here's a webinar where I do a quick walk-through inside the chat bot tool that I use called ManyChat.

 

I can already see you thinking “take my money!”

Let's see if we're a good fit and request a free marketing consultation by using this link to my calendar.

REQUEST A FREE MARKETING CONSULTATION

Happy marketing!

FACEBOOK MESSENGER MARKETING FOR BRANDS

When Facebook Messenger was first released we thought about it as an unnecessary, pesky little app that invaded our privacy and many people didn't even bother downloading it.

Today, with over 1.2 billion monthly active users worldwide, that number is going to nearly double by 2019, according to Statista.

Now, this isn't the latest marketing gimmick of the month. Facebook's newest functionality is changing the way you can market your business.

WHAT IS MESSENGER MARKETING?

fb messenger mktng

Imagine being able to automatically subscribe your Facebook contacts on Messenger without having them fill out a form.

To really understand what Facebook Messenger Marketing truly is, think about as three components which you are likely to be already implementing on different platforms.

Let me explain.

MARKETING – Educate, Inform, Entertain, Build Value.

You're already doing this on Facebook. With Messenger, you can do all of this within the Messenger app environment.

SALES – Engage. Qualify. Close. Up-sell.

If you are an internet marketer, you are likely to be using opt-in forms, landing pages and VSL's.

CUSTOMER SERVICE – Post sale. Reputation Management.

Currently, you are probably using autoresponders and email sequences to continue to engage with your audience. Most of the functions of an autoresponder are now being automated with Messenger chat bots but you gotta set it up the right way.

Video tutorials and chat-bot demo included as you scroll down.

So, in recap: Messenger Marketing can shorten the lead to sale process, and I think this is genius!

MarketingGenius

WHY IS THIS THE NEXT GREAT MARKETING MEDIUM?

Messenger is an amazing tool for brands to communicate with their customers. Here's why:

Email open rate has been on a steady decline. Even spammers are not getting the return they're used to. All while FB Messenger users are on the rise.

Statistic: Marketing e-mail open and click rates in the United States in 2016, by degree of personalization | Statista

I don't mean to bore you with graphs but numbers tell a story.

Emails aren't being opened!

Statistic: E-mail usage growth in the United States from 2013 to 2019 (in millions) | Statista

According to Sensor Tower, worldwide iOS and Android downloads of Facebook Messenger grew 5.66% from 145.3 million in Q1 2016 to 153.5M in Q1 2017.

This is current, fresh out of the oven data right here!

OK, last graph, I promise..

Statistic: Share of global Facebook Messenger users who purchased a product via mobile last month as of 3rd quarter 2016, by age group | Statista

If you're still reading this, you're a data driven marketer. Way to go!

In essence, your messages are being delivered within the Messenger environment where friends and family conversations take place, giving the end user a more intimate, cozy feel between them and your brand.

Arguably, the best form of communication is (was) face to face.

Think again..

socialignoring

Looks familiar? Yeah..

WHAT MESSENGER MARKETING CAN DO FOR YOU?

Similar to growing an email list, now you can grow a list of Messenger subscribers. With a single click and without filling out any forms people can now be subscribed to your messaging sequence.

FACEBOOK ADS INTEGRATION – Facebook has added Messenger as a traffic destination within your ads in the form of a call to action button that leads traffic right into Messenger. Pretty neat!

AUTOMATION – Automate some of your communications with bots in a way that enhances the user experience. You can have bots set up to ask a question, send a file, tag a contact, subscribe them to a messaging sequence and more!

WEBSITE OVERLAYS – Widgets that you can embed on your website or blog. I really dig this feature! You can use a simple headline or a fully customized opt-in form and landing pages with images, call to action buttons, etc.

SEGMENTATION – Need I say more? You can also broadcast specific messages to a specific segment within your Messenger audience by using tags, gender, location and other custom fields.

You can have a pre-sale conversation with your leads and take that conversation even further with existing customers after the purchase decision.

Furthermore, if you're a social media marketing manager and you help brands grow and engage their audience online, now you have another weapon on your arsenal. If you have an agency handling multiple accounts, you can designate people in your team to handle communications between the brand and its followers.

CHAT BOTS – ManyChat

RESOURCES

Complete Messenger Marketing Course to Launch Chat Bots Here

So, whether you're a person interested in engaging your audience or a social media ninja managing multiple accounts, now you have another way to serve your audience and your clients.

 

Happy marketing!

DannyMonzonSig

 

 

BUILD YOUR BLOG & BRAND NOW
BUILD YOUR BLOG & BRAND NOW

FINALLY an 'All-in-1' Blog Bundle to get a PRO Self-Hosted Wordpress Blog Online in 1 Click, AND Learn from a 7-Figure Blogger