Whether you have a medical practice with personnel you've hired to support your office demands or you're a Real Estate professional who wears many hats, there is a new technology that allows you and your staff to free up some time on day to day tasks.
Perhaps you have a sizable client base but have a hard time scaling the numbers up, or you're just starting a business and have limited marketing resources to acquire new customers.
As more people are spending more time connected to social networks than ever, businesses are competing for attention on the web.
And if you're a forward-thinking business owner you don't want to see your marketing dollars go straight into the trash by buying ads on magazines, newspapers, yellow pages or direct mail ads.
Remember those times?
These are your print advertising dollars at work.
Marketing automation tools like chat bots will shorten the lead-to-sale process by helping your brand communicate with your audience within the Facebook Messenger environment.
If you are one who likes statistics, you will enjoy this recent blog post I published a few months ago about this marketing automation tool.
Let's dive in and explore some of the immediate and long-term advantages that chat bots will provide to your business.
IT WILL SAVE YOU AND YOUR STAFF TIME
Let's be real. We can't “save” time.
But tools help us do a better job and therefore free up some time.
Imagine being able to set up a chat bot for your medical office where it delivers reminders to your patients about their next appointment. Or think about sending a coupon that you can send people within a certain area with an offer to come into your office and take advantage of a seasonal deal.
Not only you would be freeing up your staff from making hundreds of calls every week, but you would be targeting potential new customers to your business.
CONVERSATIONS ARE DELIVERED WITHIN FACEBOOK MESSENGER
Today's consumer communicates different than 5-10 years ago. People no longer get excited at that “You got mail” voice. But when they get a message inside of a mobile app which they are familiar with, they open it and respond.
That is powerful!
For a Realtor for instance, imagine being able to pre qualify potential buyers by programming a dialogue sequence that will filter out the curious from the ones who are ready to buy. And then imagine sending those same people listings within the zip code of interest, all automated, all relevant and carefully crafted content that cultivates your brand's relationship with your audience.
The possibilities are endless!
CUSTOMIZATION TO YOUR BUSINESS AND AUDIENCE
Whether you have a brick and mortar store or you're a digital nomad, your business is one of a kind. A chat bot can cater to the specific needs of your office and to the demands of your customers.
With a Messenger chat bot you can educate your audience, keep them informed and therefore it can help you build brand awareness.
You can deliver invoices, accept reservations, book appointments and accept payments. You can even follow up with past buyers and with people who abandoned your cart at the point of sale.
I can see your eyes opening wide!
As if it wasn't enough, you can also broadcast specific messages to specific micro-segments within your Messenger audience by assigning tags, by gender, location and other custom fields in order to laser target your broadcasts to the right people with the right message so that your products and offers are seen by those that matter.
Unlike dumping money in print ads and hoping someone notices and takes action.
IT'S AN EXTENSION TO YOUR MARKETING TEAM
You may or may not have a dedicated marketing department that is willing to take on the implementation of a chat bot, learn Facebook's Terms of Service and maintain the bot operating smoothly, troubleshooting, resolving and just keeping up to date with this developing technology.
But once you and your bot developer find your groove, you're going to see that it can truly be an extension to your brand.
IT WON'T COST YOU AN ARM AND A LEG
Unlike expensive custom software, this tool serves the functions of three basic components of digital marketing. A Customer Relationship Manager (CRM), an autoresponder, and a conversational sales funnel.
You also won't have to hire a coder in order to deploy this tool.
In fact, if we are the right fit I can work with you and your brand whether you're local in my area or not.
Chat bot marketing will be one of the signature services that my digital agency provides and there are special offers for new clients.
Here's a webinar where I do a quick walk-through inside the chat bot tool that I use called ManyChat.
I can already see you thinking “take my money!”
Let's see if we're a good fit and request a free marketing consultation by using this link to my calendar.