Category Archives: Social Media

HUMANIZE YOUR BRAND USING MESSENGER AUTOMATION – SOCIAL MEDIA DAY JACKSONVILLE

When I accepted the challenge to speak at Social Media Day Jacksonville, I struggled a bit because at the time Facebook had stopped chatbot platforms while Mark Zuckerberg was in front of Congress.

All third-party applications that collected data from Facebook users were paused for about a month. Once they enabled them again, marketers had to understand what Facebook wanted us to do now in order to comply with new Terms of Service and continue to provide a great user experience while using automation tools.

Danny Monzon- smdayjax

Marketers many times get so seduced by automation tools that they forget that we are communicating with humans. Our customers are humans. Humans pay for things!

But as more and more brands continue to adopt Messenger chatbots to their digital strategy, some Facebook business pages have been banned for violating Facebook’s Terms of Service.

You know, the stuff no-one really cares to read. I've included the link twice so far so there's no excuse.

It would be a disservice to my peers and to my audience at Social Media Day to just talk about the functionality of Messenger chatbots. Or to show off a bunch of statistics and graphs without first showing how to “humanize” your brand.

So,

WHAT DOES IT MEAN TO HUMANIZE A BRAND ?

Humanizing your brand with bots. This sounds like an oxymoron, doesn't it?

In a recent poll I conducted on some Facebook groups, I found that people’s main concerns when it comes to Messenger chatbots were privacy issues and that bots “take away” from the social experience.

But what if I told you that you can actually add value to your audience and to your customers by having meaningful conversations with them using a chatbot?

There’s one thing that connects us all. Since the beginning of civilizations this is true and this isn't likely to change.

It's called storytelling.

STORYTELL – THE WRITING IS ON THE WALLS

I don’t have to quote a plethora of scientific studies (and I am certainly not a scientist) in order to support the fact that human beings learn and connect through storytelling.

In fact, the most common denominator in nearly all of the twenty speakers who presented at Social Media Day Jacksonville was storytelling.

This isn't a fad!

Even when the time comes when we will wear contact lenses that are connected to virtual reality, rest assured that forward-thinking marketers will have their brands telling stories in order to create meaningful sentiments with their audience.

Remember Apple's Think Different campaign?

In this historic piece of advertisement, Steve Jobs and Chiat/Day didn't talk about any product or their benefits. They didn't talk about features or about their competitors. They spoke about brand culture. And they did it with great storytelling.

This is old-school!

It's so old-school that since the beginning of civilizations people told stories and recorded them.

The writing is on the walls. Literally! Look at the hieroglyphs that are still written on the walls.

AUTOMATION

Now that we’ve established that storytelling isn’t going anywhere, let’s dive into Messenger automation. AKA chatbots, shall we?

To help you understand better how you can use automation to humanize your brand, I’ve included this blog post where you can get familiar on what Messenger Marketing Can Do For You.

What if the  chatbot for your event would engage your audience with the following dialogues:

 

“We appreciate your patience yesterday morning during registration. We know it was a bit chaotic”.

Or what if it said:

“Did you know that one of our speakers arrived in Orlando at 5am yesterday morning and one of the guys on Dennis’ team drove round trip from Jacksonville to Orlando (a 5-hour drive) so he could be at his workshop at 8 am?

Do you believe this event's bot would give its audience a human feel?

I think so!

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With these powerful marketing automation tools you can not only build a list of subscribers, you can build long-lasting relationships with your audience.

With the right chatbot developer on your marketing team your brand will stand above the rest of these bland, irrelevant, annoying bots that clog up our space.

INTEGRATIONS WITH OTHER APPS

More complex tasks can be executed using a Messenger chatbot with third-party app integrations. You can:

  • Create InfusionSoft contacts from new bot subscribers.
  • You can add subscribers to your CRM
  • Get your team Slack notifications for new subs
  • Register subscribers to your webinars
  • And so much more! There are hundreds of integrations now that most bot platforms have APIs open

RESOURCES

Why Your Brain Loves Good Storytelling – Harvard Business Review

Danny Monzon's Social Media Day Jax presentation

Happy marketing!

WHAT’S SOCIAL MEDIA DAY JACKSONVILLE?

Social Media Day was started in 2010 by the website Mashable, a once fast-growing online digital publisher. Social Media Day is recognized and celebrated around the world on June 30th to show the impact social media has on global communication.

Facebook, Instagram, YouTube, LinkedIn, and SnapChat are just a few of the different social media platforms that people use today on a daily basis to connect, entertain and even sell to a wide audience anywhere in the world. 

Not only does social media play an important role in every day personal life, but it can also contribute to the growth and awareness of businesses, and building of brands.

With that being said, it's important to keep up with the latest online marketing trends and tactics to ensure your brand stays relevant in today's noisy digital world.

What better way to invest in your education and that of your team members' than by attending a marketing conference?

We are thrilled to bring Social Media Day to Jacksonville for the second year in a row. This time it's bigger and better and only a few tickets away from selling out!

This year it will be a two-day event taking place on June 29th and 30th at The Adam W. Herbert University Center at the University of North Florida campus.

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Sponsored by some of Jacksonville's most talented marketing agencies and organizations, this digital marketing conference will gather industry thought leaders like Dennis Yu, Derral Eves, Luria Petrucci, Jay Owen and more, who will share insights as a one of a kind social media event with an opportunity to learn from the best and network with other professionals.

This is a must attend event for all businesses, brands & companies looking to expand and grow their reach online to generate more leads which can ultimately turn into sales.

There will be local, national and international speakers teaching us about marketing tactics and best practices for Facebook Ads, YouTube, Instagram, blogging and other corporate Social Media experts.

With 4 interactive workshops offered on Day 1, Friday, June 29th from 8am-12pm that will include experts on Facebook Ads, Email Marketing, Content Creation and Video Marketing, be sure to pick your favorite and sign up ASAP since space is limited.

General conference begins at 1pm until 5pm, followed by a Networking Reception at Black Finn Restaurant. 

Day 2, Saturday, June 30th will be a jam-packed day filled with amazing speakers, a panel discussion with marketing agency owners and more networking.

Don't miss out. Stay ahead of your competitors!

With over 400 marketers and Social Media fans attending, SMDAYJAX is sure to be one of the hottest digital marketing conferences in the southeast region.

Can't make it to Jax next week? No problem! You can grab a Virtual Ticket for only $57 which will give you access to over 20 valuable sessions.

For more details, tickets and to check out the all-star lineup, go to: dannymonzon.com/smdayjax

See you there!

#SMDAYJAX

BEST PRACTICES FOR INSTAGRAM STORIES

Written by Jenny Monzon

While the social media landscape is ever changing, what’s hot now is Stories whether it be on Instagram, Facebook, SnapChat or YouTube Reels. There’s even Stories on Match.com! Not that I would know personally since I’m married but that’s what I heard.

Did you know that 200 million people use Explore on Instagram every day? Or that there’s more than 100 million people that follow #hashtags? And that there’s 100 million Instagram users that do live streams every day? 

Let’s talk about Instagram Stories. It allows you to connect with your audience and build trust by story telling using 15-second behind the scene clips showing moments of your daily life. 

Since they’re only available for 24 hours after posting, there’s more urgency to view it before it goes away and ya know, people have FOMO.

You can urge your viewers to make sure they stay up to date with your Stories so they don’t miss out on a promotion, discount code or announcement that they may want to take advantage of. 

It’s also great practice before doing Live videos since they’re shorter clips and you can record, delete and do it over as many times as you need to! 

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Ready to start sharing your story on Stories?! 

Here’s a few things to keep in mind. 

1. POST DAILY

5-15 stories throughout your day is a good amount. Be consistent and show up every single day.

2. BE YOURSELF

It doesn’t have to be perfect. People connect with authenticity, vulnerability and  real people who feel real emotions. 

3. MIX IT UP

It can get kinda boring seeing the same still shot photos every day. Change up the styles! You can post photos, videos, boomerangs, super zoom, etc. Play around and familiarize yourself with each one.

4. ENGAGE YOUR AUDIENCE

Ask for feedback, ask questions, how they feel about a certain topic. Ask them to DM you with their answers. There’s also a voting poll option you can use.

5. USE HASHTAGS & LOCATION

This increases your chances of more viewers discovering you. You can use up to 10 hashtags per story. Just drag it to the outer sides of the screen so you can’t see them anymore. The good news is they’ll all still apply and it won’t take over your whole  post! 

6. CALL-TO-ACTION

Don’t be afraid to promote on some of your Stories. Ex: Swipe up to comment or visit a link or click on link in bio. 

People follow people because they provide value to their life in some way, shape or form. Do that, as well as keep these best practices in mind and I’m confident you’ll see your numbers start to rise! 

Want to connect? Follow me @jenny.monzon

FACEBOOK, INSTAGRAM AND WHATSAPP UPDATES

This year, the almost-annual conference hosted by Facebook intended for developers got a lot more attention due to recent publicity about a data mishandling report.

The 2-day conference included keynotes led by Mark Zuckerberg and many other senior level directors of product development inside of the Facebook robust environment.

After watching about 4 hours of video (some links to resources included at the bottom of this post), here's my recap about the products and features that will be rolling out soon not only within Facebook but also on Messenger, Instagram and WhatsApp.

Besides the new updates being mentioned here, I also made some statistics that blew my mind available and for future reference.

Let's review..

f8 FACEBOOK DEVELOPER CONFERENCE 2018 RECAP

We anticipated big moves to be announced at F8.

As of the date this announcement was made, it had been a month since connectivity to all third-party Messenger automation platforms was paused.

Happy to announce that we survived the bot apocalypse AND we learned some things in the process, as I hope all well-rounded marketers did here during this pause.

But it wasn't just Messenger bot apps that got disconnected.

They had to review and update terms of service for hundreds of thousands of apps. You have probably received notices from apps like Spotify, Giphy, Imgur and such.

FACEBOOK UPDATES

They definitely made their point when addressing ad transparency tools and privacy updates such as the Clear History button on Facebook that's about to roll out.

20,000 more people are expected to be employed by Facebook for their Security & Content Review team by the end of 2018.

WATCH PARTY

Live commenting for creators who want to show their video thumbnail while sharing video and be able to narrate about what's being watched with one more person or an entire group!

FACEBOOK GROUPS TAB

Coming up Later in May 2018.

Groups growth is outpacing the growth of Facebook itself!

1.4 billion people are on Facebook Groups every month.

JOIN GROUP BUTTON

You're gonna be able to embed this widget on emails and other communications.

FACEBOOK DATING

1 in 3 marriages in the US starts online.

200 million Facebook users list themselves as Single. Why not create a dating platform?  COMING SOON!

FACEBOOK MARKETPLACE

More than 800 million people in 70 countries use it monthly. Huge opportunity to advertise in this space.

Why? Because people are ready to buy.

OTHER FACEBOOK UPDATES

Upvoting and downvoting comments a-la Reddit style.

Facebook Stories are on a path to surpass Newsfeed sometime next year for a place where people go to get friends' updates.

Collaborative stories, frames, birthdays video reel from all your contacts are some of the updates coming up all within the Facebook Stories product.

3rd party stories integration for music sharing on Soundcloud, Spotify and other apps to be able to share on either Facebook Stories or Instagram Stories.started today in closed beta

INSTAGRAM UPDATES

COOL STATS

200 million people use Explore on Insta every day.

More than 100 million people follow #hashtags.

100 million Instagram users do live streams every day.

VIDEO CHAT ON INSTAGRAM DIRECT

Group video chat while browsing on Insta.

AUGMENTED REALITY (AR) CAMERA FX

Create your own face filters. Coming Soon!

Share directly to Instagram Stories from Spotify or GoPro cam.

Shareable AR filters.

New Explore tab design.

WHATSAPP UPDATES

WhatsApp is the largest fully encrypted communication platform in the world!

If you do business internationally, you understand how big of a player WhatsApp is in other countries outside on the U.S.

Group Video Calling is coming soon to WhatsApp

450 million people every day use Status, WhatsApp's stories-like feature and growing quickly. Biggest stories product in the world!

65 billion messages are sent on WhatsApp every day

WhatsApp Business – Messaging tools like chat bots is coming to WhatsApp. 300 million people using them already.

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FACEBOOK MESSENGER UPDATES

Over 200k developers building for Messenger

Chat bot platforms are open now! Creators and marketers are now free to continue to create dialogues on their respective platforms.

Augmented Reality user experience between brands and visitors is coming to Facebook Messenger. Picture that!

From 100k bots last year to 300k bots in 2018. That number struck me.

Are you in the bot game yet? Anyway, moving on..

From 2 billion messages last year to 8 billion messages between businesses and people in 2018. That's quadruple!

VIRTUAL REALITY & AUGMENTED REALITY

Imagine being able to recreate the environment of an old childhood photo inside a virtual reality encounter with your friends.

Yep, that's gonna be possible real soon. Like sooner than I imagined.

OculusGo 32GB started shipping at $199 with over 1000 apps and games. The 64GB upgrade retails for $249

42% higher resolution lenses than Oculus Rift.

Built-in audio.

Remember me mentioning Watch Party earlier in this blog post?

Well, WATCH PARTY IN VR will be available this summer!

Interactive 3D posts. Search for a video because my description would do zero justice to what this really is. Seriously!

3D in Facebook camera to share 3D media like photos and VR objects.

Recreate environments in VR from an old photo and meet there virtually with friends and family.

ARTIFICIAL INTELLIGENCE

In Q1, 2 million pieces of terrorist propaganda was removed, 99% before a single human had seen it.

200 trillion predictions a day!

Over 1 billion phones running AI networks around the world.

5.95 billion translations happening every single day.

Image recognition systems are 85.4% accurate.

AI Ethics. Algorithms that evaluate other algorithms for fair and unbiased outcomes.

QUOTES I LIKED

“We're here to build things that bring people together”

“It's about the relationships you build and what you can go and do together”.

“Each person is responsible for their own representation” Chris Cox

Inspire better conversations with better quality content. Translate this into your brand's campaigns. Storytell.

RESOURCES

facebook.ai/developers

 

Happy Social Media Marketing!

 

 

 

 

 

 

HOW TO DEVELOP YOUR PERSONAL BRAND USING LINKEDIN

Maybe this blog post is against some of the mainstream content out there giving you advice on how your LinkedIn profile should look like.

And I'm fine with that, are you?

But for now, let's color in between the lines, shall we?

Your personal brand is everything about you, your professional reputation, online image, offline image, your work style, and how you engage with everyone.

To develop a personal brand, consider what you want people to think of when they hear your name. What particular skills and talents do you want people to think about?

Brand Yourself

Right now, how do you think people would describe you? Does it align with what you want people to see you as?

LinkedIn can help develop your personal brand increasing the chances that others notice you and potentially do business with you.

Here's a sacred cow I am about to sacrifice:

You don't have to have an impressive resume to get people's attention.

Here's why:

Within your LinkedIn profile you can add several other fields of information which you can use to showcase your core values.

Things like Animal Welfare if you have volunteered at a shelter, or adding the community groups and events where you have been involved has a lot to say about you.

Even if you don't have a solid work history, showing consistency in your service and activism in your community will help you stand out.

Besides, you can also include new skills you have been developing, projects you are currently involved with, and you can even showcase your innovation and expertise by listing things like patents you have filed or other languages you speak.

STAND OUT FROM THE REST

 

penguins at work

How will you stand out among a flock of people wearing penguin suits if you're also wearing a suit.

Branding, REMEMBER?  Stand out!

Don't get me wrong, I'm all for business suits and skinny ties, (plus I love penguins), however that's not what you will find on my LinkedIn profile. You have to know the audience that you want to attract in order to pull this off however. You can't come “as you are” either.

On LinkedIn the headline is a very important focal point for how you want to be seen. Use it well because some people may never go past the headline when conducting a search for people with your expertise.

If you can, please get creative with your headline. CEO & Founder is just boring!

Steer away from self-centered, over the top titles like “Self-Made, or 7-Figure Earner”.

BRAND YOUR LINKEDIN URL

 

personal branding

On LinkedIn you get to choose a unique URL to point to your profile. Most people use their name, which is a great way for people to find you if they are searching for your name.

But, if someone is searching for a Paleo Nutrition Expert, will they find you? Consider using a keyword in the URL, but only if you are sure that you're always going to be doing this. Otherwise, choose your name if available.

LINKEDIN PULSE

 

linkedin-pulse

Contribute Your Knowledge Regularly

Participate in groups, like, share and comment on things that your connections have shared on their status updates. If you have created a white paper, eBook, or blog post about your niche, share it on LinkedIn Pulse, LinkedIn's publishing platform.

Share other people's work (with your added commentary) within your niche as well. By curating other people's work, if up to your standards, you will get a reputation as the go-to person who can find the information people want about that topic.

HIRE A PRO

 

Social Media Manager

A personal brand takes time, consistency, and true knowledge of your niche. LinkedIn is a piece of the digital marketing puzzle that can help you get noticed if you use it properly. And when in doubt, hire a pro!

LET'S CONNECT ON LINKED IN!